China, Japan, Hong Kong the top markets for CJ E&M
CJ E&M's D.J. Lee has also joined the advisory board of the Asian Television Awards.
May 26, 2016
By James Chen
Interview with D.J. Lee from CJ E&M
1. Currently which 3 countries are the top consumers of your content?
D.J. Lee: CJ E&M has very strong sales record in Asia. Our top three markets are as follows: China, Japan, Hong Kong.
2. Leveraging on your partnership with Endemol Shine Group, which are the markets that your targeting to enter?
D.J. Lee: CJ – ESG co-development partnership is a move toward becoming a more competitive player in the international format business. As such, CJ E&M will continue to enter European and North American market that has been dominating the international format business. In addition, driven by CJ’s strong presence in Asia-Pacific, we will continue to bring our new formats into the region for deeper partnership.
3. What can the international audience expect from CJ E&M in the second half of the year?
D.J. Lee: In the second half of the year, Better Late than Never, the U.S. version of our original content Grandpas over Flower, is expected to air on NBC. Also, CJ E&M is planning to bolster the reach of our production services, and pursue co-development and co-production opportunities with foreign influential partners.
4. Describe your feelings about being on the ATA advisory board.
D.J. Lee: I am highly honoured to join the advisory board for ATA, Asia’s most celebrated event. Last year we won the Best Drama Series and the Best Game or Quiz programme. Such achievements have inspired us to promote television programs and productions not only within Korea, but also in Asia. As a board member, I hope to encourage wide interest and participation of television and production companies from various countries.
5. ATA celebrated its 20th anniversary last year. For CJ E&M, what were some of the highlights over the past 2 decades?
D.J. Lee: Over the past 2 decades, CJ E&M has transformed from a broadcasting company to a content creator. In 2006, we launched a general entertainment channel tvN, which marks this year as the 10th anniversary. Domestically, tvN has become the no.1 channel among pay TV channels, producing original content such as Grandpas over Flowers, Three Meals a day, and the Reply series. Globally, our formats Let’s Go Time Travelers and I Can See Your Voicehave been commissioned in China and achieved excellent outcomes. We have also licensed our format Better Late than Never (Grandpas over Flowers) to NBC in the United States, and have a creative exchange option agreement with ITV for The Genius Game. Last, but not least, we have expanded our global partnership by finalising an agreement with the Endemol Shine Group to co-develop a format that will premiere on one of our channels.