PwC Global Entertainment & Media Outlook 2016-2020: TV in 2020

It’s all about smart devices Rising penetration of smartphones and tablets has seen rapid take-up of second-screen viewing in some markets, driving rising demand for greater viewing flexibility and fluidity, and putting a premium on live programming. The biggest linear...


Netflix PwC Global Entertainment & Media Outlook

 

It’s all about smart devices

Rising penetration of smartphones and tablets has seen rapid take-up of second-screen viewing in some markets, driving rising demand for greater viewing flexibility and fluidity, and putting a premium on live programming. The biggest linear audiences – and therefore advertising spend – will be attracted by entertainment shows with live interaction such as voting, and by live sporting events – competition for which has driven the price of rights for competitions like the NFL and English Premier League to new heights.

PwC Global Entertainment & Media Outlook 2016-2020

“Live” is King

With consumers now having an astonishing array of choice delivered to their hands via the content available on a smartphone, an increasing premium is placed upon the live experience: be that watching the Superbowl on TV or a gig.

 


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