Sony partners with Imagine Group for original content
The original content will be aired on AXN and Sony Channel.
March 3, 2017
By James Chen
Sony Pictures Television (SPT) Networks, Asia has announced its partnership with Imagine Group to deliver a pipeline of original series for AXN and Sony Channel.
The first series to premiere as part of the agreement will be The Apartment: Rising Stars Edition, which is slated to run on Sony Channel, SPT Networks’ female-skewing, companion channel to AXN. Other series to follow include popular reality series The Challenger and Fit for Fashion.
“SPT Networks, Asia has a proven track record in producing highly rated, locally relevant original productions for AXN so we are pleased to further strengthen our capabilities via our partnership with Imagine Group. We look forward to leveraging Imagine’s expertise to premiere content that resonates with our viewers and encourages social engagement for both AXN and Sony Channel.”
– Virginia Lim, Senior Vice President and Head of Content, Production and Marketing, Sony Pictures Television Networks, Asia.
Premiering Thursday, 16 March, The Apartment: Rising Stars Edition, which is set in Johor Bahru, Malaysia, will draw Sony Channel viewers into the cut-throat world of interior design where 12 up-and-coming designers will compete to become the next superstar with a grand prize of $100,000. The series will also include a second telecast on AXN as part of the channel’s Saturday programming line-up.