ONE Championship renews agreement ABS-CBN
As part of the deal, the broadcaster will have access to all ONE Championship content.
June 28, 2017
By James Chen
ONE Championship has renewed its partnership with ABS-CBN, the Philippines’ leading media and entertainment organisation. As part of the deal, the broadcaster will have access to all ONE Championship content, including live events in the Philippines.
The partnership first started in 2016, resulting in a successful year filled with memorable mixed martial arts (MMA) events across the region.
In 2017, the two global giants have continued to enjoy incredible success, highlighted by one of the most watched sporting events in Asian history, ONE: KINGS OF DESTINY which took place last April. According to Nielsen Sports, the event achieved the highest rating of any martial arts program and edged out live 2017 NBA Playoffs coverage in the Philippines.
Dino Laurena, Head of ABS-CBN Integrated Sports said, “Our continued partnership with ONE Championship is a huge boost to our advocacy of promoting sports, including mixed martial arts, to the Filipino audience. We believe that more than to just entertain and to inspire, sports can change people’s lives for the better. We are proud to be partnering with the largest sports media property in Asia, ONE Championship, in bringing a world-class MMA experience to our viewers. Who knows, one of them could be a future ONE champion, following the lead of Eduard Folayang and Brandon Vera.”