MTV presents Clickbait
This new series will be a compilation of the most humorous and comical videos you have ever seen.
July 3, 2017
By Franco Rafael
MTV has scoured the viral video landscape and curated only the funniest, most compelling music themed videos. In each episode of clickbait, only the best of the best are presented. They are wrapped together with innovative graphics inspired by the mobile video space, producing a video-clip watching experience we can all relate to.
Narrated by American comedian Akaash Singh, each 30-minute episode is shot from the perspective of his mobile device. Singh will navigate fans between viral videos and hilarious clip montages as he jokes and swipes through the coolest, weirdest and funniest music-themed user generated content out there.
Using the show as a platform to showcase Asia’s very own sounds of the internet, MTV Asia also is collaborating with Musical.ly to showcase viral musicals on the app that focus on three categories — “Talent”, “Comedy” and “Animals”. Clickbait x Musical.ly montage videos for each category will be produced, showing off the most popular and viral music clips in Musical.ly created by Asian musers. The montages will then be used for both MTV Asia’s on-air and on social platforms starting 5 July.
The 20 x 30 minute episodes are produced for MTV International by Meetinghouse Productions. Executive producers are Jason Cilo of Meetinghouse Productions and Bruce Gillmer, Jennifer Demme-Harris and Adriana Cornejo for MTV International.
Clickbait premieres on MTV Asia on 2 July, Sunday at 9.30pm (SG/PH), 10.30pm (MY) and 8.30pm (WIB), and repeats on 4 July, Tuesday at 8.00pm (SG/PH), 9.00pm (MY) and 7.00pm (WIB).