Endemol Shine Group announces multi-platform deals
Dutch-based media company Endemol Shine Group announces global deals to air the U.S.’s first ever celebrity version of Big Brother.
February 26, 2018
By Ang Yi An
Endemol Shine Group today announced a series of global deals to air the U.S.’s first ever celebrity version of Big Brother.
Endemol Shine International has signed deals with Corus in Canada and Nine Network in Australia to air Big Brother: Celebrity Edition. Corus’ Global TV will simulcast the series in Canada and Nine Network’s multichannel GO! will be broadcasting the show for Australian audiences.
Outside of the U.S., full episodes will also be screened on YouTube channel Big Brother Universe, marking the first time that full episodes of Big Brother will be available via the newly created hub channel. Big Brother Universe has already amassed 20 million video views and 55,000 subscribers in the three months since launch.
The three-week run of Big Brother: Celebrity Edition launched in the U.S. last week on the CBS Television Network where itwas the top rated and most-watched show of the night with a 1.8 rating for adults 18-49 and 7.3 million viewers. The series is also available for live stream and on-demand viewing via CBS All Access.
Big Brother: Celebrity Edition housemates include former White House aide Omarosa, television personality Brandi Glanville, Sugar Ray singer Mark McGrath and American Pie actor Shannon Elizabeth. The Endemol Shine Group hit reality format is produced for CBS by Emmy Award-winning producer Allison Grodner and Rich Meehan for Fly on the Wall Entertainment, in association with Endemol Shine North America.
Big Brother started a TV revolution and quickly became a cultural and social media phenomenon pushing boundaries across all platforms around the world. Breaking records across the globe with an audience of over 2 billion viewers worldwide, Big Brother is produced in nearly 70 territories and seen in over 120 countries. Endemol Shine International hold global distribution rights.
Big Brother Universe features clips, compilations and curated content from a number of markets around the world including Australia, Canada, Denmark, Germany, India, Israel, Nigeria, UK and the U.S. Due to existing contractual commitments, Big Brother: Celebrity Edition will be geoblocked in Africa, Australia, Brazil, Bulgaria, Canada, Germany, India, UK, and U.S.