ESPN and Mediacorp enter strategic digital collaboration
International digital sports publisher ESPN and Singapore's Mediacorp have joined forces in a strategic digital collaboration to super-serve sports fans and marketers. The agreement combines Mediacorp’s multiplatform audience reach with ESPN’s global leadership in sports content.
August 20, 2018
By Sherlyn Seah
SINGAPORE – International leading digital sports publisher ESPN and Singapore media company Mediacorp, have joined forces in a strategic digital collaboration to super-serve sports fans and marketers. The agreement combines Mediacorp’s multiplatform audience reach and deep commercial relationships with ESPN’s global leadership in sports coverage and content.
The collaboration is part of Mediacorp Partner Network, an initiative that brings Mediacorp together with world-class partners to deliver a richer experience for consumers and advertisers in Singapore.
Under a multi-year agreement with ESPN, Mediacorp will be the exclusive representative for all ad sales in Singapore for top sports destination ESPN.com. ESPN will launch a dedicated Singapore edition of the signature ESPN site – espn.com.sg – in the coming months. The site will deliver a mix of local sports news and features in addition to unmatched coverage of the most relevant and popular sports and leagues from around the globe.
The site will offer a world-class, mobile-first, video-rich platform that will give Singapore sports fans industry-leading coverage of global football, golf, tennis, boxing, MMA, cricket, rugby, NBA, NFL, MLB and much more.
The two companies share a commitment to creativity and storytelling and will extend a range of advertising solutions to marketers, helping them reach the most engaged sports audience in Singapore through various high impact and native options.
Mediacorp will bring ESPN’s market-leading sports content into its growing portfolio of digital assets that include over 50 products in four languages (English, Mandarin, Malay and Tamil). Mediacorp properties reach 99% of people in Singapore every week, according to Nielsen Media Index.
Eight of the top ten most listened to radio stations in Singapore are Mediacorp stations. Over 85% of Singapore viewers tune in to Mediacorp’s seven free-to-air television stations every week. Page views on Mediacorp properties average 200 million views per month internationally.
ESPN.com averages more than 930,000 users each month in Singapore and the site’s audience topped one million users during the recent football World Cup, according to Adobe Analytics.
According to comScore Media Metrix in Singapore, ESPN is the number one digital sports destination, reaching nearly twice as many users as the nearest competitor and boasting average monthly page views that surpass the combined total page views of the entire rest of the sports category.
ESPN’s GM South East Asia Lance Peatey said: “We are excited to have Mediacorp work closely with us to represent our ad sales across ESPN.com in one of the most sophisticated digital markets in Asia. We look forward to bringing sports fans a dedicated destination with the best in global and local sports coverage and content. It will offer a winning combination to fans and advertisers alike.”
Mediacorp’s Chief Commercial and Digital Officer Parminder Singh said: “We are thrilled to welcome ESPN as the first partner joining Mediacorp Partner Network, which we have launched to create new possibilities for Mediacorp and our partners. With ESPN, Mediacorp will offer more world-class sports content to people in Singapore. Through Mediacorp’s reach and relationships, ESPN will gain access to new audiences and advertisers in Singapore.”
The two parties inked the agreement at a ceremony at Mediacorp Campus, 1 Stars Avenue on 6 August.