Launched in 1996, Asian Television Awards is the Asian TV industry’s most significant and celebrated event, recognising excellence in programming, production and performance.
Determined by an expert panel of over 60 judges from across the region, the Awards comprise more than 50 categories and represent the industry’s foremost recognition by enjoying the support of every major industry player throughout the region. The Asian Television Awards attracts a multitude of entries from a wide range of free-to-air television stations, pay-TV platforms, OTT platforms, independent production houses and multi-channel network operators in Asia.
In 2005, the Awards moved from a simple ceremony to a Gala Dinner format with the first gala function at the Shangri-la Hotel in Singapore. Over the next decade, the Gala Dinner grew in scale and size.
As part of its evolution, the Awards became a televised ceremony in 2013 and moved into a 2-day format comprising the Gala Dinner on Day 1 and the ATA Live Show on Day 2. Starting with only Mediacorp and Fox Entertainment in 2013, the ATA Live Show has since secured support from 15 broadcasters in the region covering a footprint of 500 million homes.
In 2018, the Awards progressed onto yet another milestone in its journey to be the ultimate accolodate for content and talents in Asua Pacific. That year, the Awards became a rotating Awards ceremony. Starting with Malaysia in 2018, the Awards then moved to the Philippines in 2019. Slated to move to Cambodia in 2020 and Vietnam in 2021, the plans were disrupted as a result of the Covid outbreak.
At its 25th anniversary in 2020, the Awards expanded its reach further beyond broadcast channels by partnering with Twitter and Weibo to bring the live event to millions of fans across the region. Not only had this strategic partnership provided a more immersive engagement for our audience on the social media front, but also allowed for greater levels of interaction between fans and their favourite celebrities.
In the coming 26th edition this 2021, ATA is once again taking the experience to the next level for its social media reach by expanding its partnership to include Facebook. This strategic partnership is a step further into ATA’s goal of reaching its millions of fans across the region. This has allowed the Award’s social media presence to become a platform for all stakeholders in the industry to engage with one another.
While there are notable equivalents in the U.S. and in Europe, the Asian Television Awards is the only event of its kind in Asia, making it the definitive platform to showcase and recognise quality content productions and talents within Asia.
Hear What Past ATA Participants Have to Say
“Standing apart from the international awards which reflect on American or European perspectives, ATA evaluates Asian TV programmes and encourages the programme production teams through the Asian perspective. Personally and officially to KBS, it’s our great honour to be awarded such an award.”
“The ATA represents the best of television found in this region and is a testament to the creativity that can be found here when the standard of competition is so high. Winning and being nominated by the ATA just affirms our continued goal to produce high quality original local content.”
“Over the years, the Asian Television Awards has grown in reputation, significance and importance across the region. Asia is an important region economically and politically and also in the diversity and achievements of its people. The Asian Television Awards, with its wide range of entries and its huge audience, highlights and celebrates that diversity and achievement.”
“Having observed the other television awards both as a judge and participant in the last decade, we believe ATA is professionally managed and well-respected across the media industry. It has set high standards over the years and earned respect for its professional integrity. Being associated with ATA for 14 years, we can say with confidence that the standards and practices of ATA can be compared with the best in the world. It is one of the most credible and prestigious television awards which TV18 looks forward to each year.”
“Celebrating Asian content by Asians should always be lauded and championed. We are huge believers in supporting local talent, and we commend ATA on its unwavering efforts and commitment to showcasing the diversity and quality of this region.”
“As my first time as a judge on the Asian TV Awards it was an immensely pleasurable experience – I have served as a judge on Australian TV Awards and compared to them ATA is vastly superior.”
“The ATA really outdid itself. The venue was fantastic, and the entertainment was grand! But we think more than just the event itself, the institution of ATA is what’s important. It’s a moment in time that brings into focus all the great work that is happening in Asia. That above all is what we think is AWESOME about the ATA!”
“The Asian Television Awards has evolved over the years to truly become one of Asia’s most definitive platforms for the regional television industry to acknowledge and reward creative and programming excellence. The calibre of participants and entries has advanced over these years and it is very heartening to see one forum that captures and showcases the evolution of the industry.”
“ATA has dedicated untiring efforts to the growth of its event in size, quality, outreach and status over the last two decades. We at Fuji Television sincerely wish for its further prosperity in the coming years.”
“ATA is the only TV program competition in Asia that gives broadcasters and program makers of the region an opportunity not just to compete with each other, but to share ideas and experiences with their peers across country borders. It pushes up the standard of television production in Asia.”
“ATA is unique in the sense that it brings together TV shows from so many different cultures, languages and story-telling styles. The range of diversity that we seen in the awards show is quite unparalleled.”
“Recognition at the Asian Television Awards, Asia-Pacific’s premier industry event for excellence in television is huge. These awards are a fantastic reward and inspiration for the talented, hardworking individuals who put their all into making these shows – a wonderful motivation to everyone in the television industry in the Asia-Pacific region.”
“As Asian Television Awards is one of the most significant and celebrated events in the Asian TV industry, it is a great opportunity for all the media companies and people to come together. Also, Asian Television Awards plays an important role in highlighting and supporting programs and industry players all around Asia.”
“Mediacorp has been a long standing partner of the Asian Television Awards since its inauguration in 1995. May you continue to celebrate and honour the finest content from and the creative talents behind the Asian television industry. Congratulations also to the team for keeping the awards current and relevant amidst the ever changing trends in the media landscape.”
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