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Launched in 1996, Asian Television Awards is positioned as the only event of its kind within the Asian region, and upholds a prestigious reputation of showcasing quality television production. Determined by an expert panel of over 60 judges from across the region, the results are tabulated and audited by international auditing firm PricewaterhouseCoopers, with the winners only announced during the Awards Ceremony in December. The proceedings of Asian Television Awards continue to be televised regionally reaching to more than 50 million households (and growing) across Asia.

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