It’s all about smart devices

Rising penetration of smartphones and tablets has seen rapid take-up of second-screen viewing in some markets, driving rising demand for greater viewing flexibility and fluidity, and putting a premium on live programming. The biggest linear audiences – and therefore advertising spend – will be attracted by entertainment shows with live interaction such as voting, and by live sporting events – competition for which has driven the price of rights for competitions like the NFL and English Premier League to new heights.

“Live” is King

With consumers now having an astonishing array of choice delivered to their hands via the content available on a smartphone, an increasing premium is placed upon the live experience: be that watching the Superbowl on TV or a gig.