Streaming the new norm

Many of the fastest-growing and most scalable consumer revenue models are based on digital subscriptions. In 2015, the likes of Netflix saw global subscription video-on-demand (SVOD) revenue leap by 32.3% to US$10.9bn. However, this type of model is unlikely to succeed without compelling content.

China catching up with US

The US’s electronic home video revenue of US$17.19bn in 2020 will represent around one-third of the global total. But China will see the strongest growth, with a 31.3% CAGR taking it from fifth in the world in 2015 to second in 2020, with revenue of US$3.11bn. In common with many markets around the world, China’s electronic home video market is dominated by OTT/streaming, with players like Tencent and Alibaba – but not Netflix.