DHX Brands, the dedicated brand management and consumer products arm of DHX Media, is pleased to announce that the new Teletubbies series has been picked up by South Korea’s leading public broadcaster, KBS. This is the first South Korean broadcaster signed for the new Teletubbies series. Additionally, SMG Holdings/Joon International has been appointed licensing agent for Teletubbies in South Korea and is expected to begin rolling out a consumer products program in the territory later this year.
The two deals build on DHX Brands’ strategy to expand the Teletubbies brand throughout Asia and to capitalize on the significant potential for consumer products in the territory. They come on the heels of recently announced broadcast and consumer products deals for Teletubbies in China, where the series is seen on the country’s most popular streaming services, including iQIYI, Youku, Tencent and others.