Viacom appoints Abhishek K Rao as Senior Director
He was most recently with Fox Networks Group as its Director of Content & Communications.
September 4, 2017
By James Chen
Viacom has appointed Abhishek K Rao as Senior Director, MTV Brand, Southeast Asia, and Creative, Asia. Based in Singapore, Abhishek will dual report to Paras Sharma, Senior Vice President and General Manager for Southeast Asia & Head of Digital Media, Asia, and to Simon Bates, Vice President, Head of MTV Asia Pacific. He will be tasked to grow the MTV brand, and drive synergies across the different platforms to support revenue growth in Southeast Asia. In addition, as the Asia Head of Creative, he will lead on-air branding, promotions, key creative campaigns and digital and social strategies across Asia, including China, Japan and Southeast Asia.
With over 16 years in the media industry, Abhishek was most recently with Fox Networks Group as Director of Content & Communications where he guided a multifunctional 45-member team. Prior to Fox Networks, he was at ESPN Star Sports, and production houses Digital Talkies and Miditech.