The PwC Global Entertainment & Media Outlook 2016-2020 looks into the crystal ball on trends disrupting the TV industry 5 years down the road. The proliferation of smart devices is poised to increase the rates of second screen viewing and how TV content is consumed, with “live” content being placed at the top of the pile. The PwC Global Entertainment & Media Outlook 2016-2020 predicts a paradigm shift in TV content consumption with the smart devices being more commonly used. Here are some of the key findings from the report.
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